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MGT 3215 - Advertising & Promotion: An Integrated Marketing Communications Perspective

Author
Michael A. Guolla, George E. Belch, Michael A. Belch.
Condition
Good
Campus
Calgary
Comments
Advertising & Promotion: An Integrated Marketing Communications Perspective is the required textbook for MGT 3215 with Katie Howie. I bought this book used from the bookstore but didn't make any highlighter or note markings in the book so it's still in good condition!
Edition
Sixth Canadian Edition
ISBN
9781259272301